Case
Studies

4 projects

Not a highlight reel. These are the builds where the constraint was the most interesting part — the ones that pushed the thinking somewhere new.

Apr 21, 2026Project 01

Pulse Market Intelligence

Designing the full product experience for an AI-powered market intelligence app: from information architecture and component library to branding, data visualization, and GTM.

Mar 1, 2026Project 02

Zapigo

Founding team, cross-functional lead. Designed and built the product end-to-end through two pivots: a curated gifting platform and a digital invites and guest management system.

Mar 2026Project 03

Back Office Intelligence Pilot

Starting with the rules nobody had written down — and ending with agents that show up to close with the contract clause, the variance, and the recommendation.

Nov 2025Project 04

Salesbuddy

A WhatsApp-native sales assistant designed around the constraint that it has to work inside the chat and can't compromise data sovereignty. Architecture-first, then product.